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The Ever-Evolving Landscape of YouTube: Insights and Strategies for Success in 2024

I was recently watching an interview with Sean Cannell, a YouTube expert, and I wanted to share these takeaways from the episode, as I think they are important for those starting out or wanting to grow on YouTube. 

In an age where digital content is king, YouTube stands as a towering figure...

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What is a Customer Avatar?

A customer avatar is a fictional representation of your ideal customer. It's a detailed profile that includes information about their demographics, psychographics, values, behaviors, pain points, and goals. By creating a customer avatar, you can better understand who your ideal customer is and...

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